There seems to be a growing trend for the collaboration between automotive brands and artists. Right through from the Citroen Picasso advert to Jeff Koons' takeover of the BMW art car, and Volvo has provided yet another. Under the tagline, '10 artists, 1 car, 1 canvas', Volvo has commissioned ten artists to paint over a blank Volvo car 'canvas', filming the whole collaboration. The artists use the new model as a 3D canvas to develop limited edition live art and paint directly over the work of the previous painter. The overall campaign has been turned into a short film.
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