RPM Reporter: Local Social Summit: ‘Two Sides to Every Story, a Local Social Case Study’

Down Gray’s Inn Road sits Andrew's Cafe, an old and battered greasy spoon, the owner of which serves up to ‘400 fried breakfasts in just two hours’ every morning. This is where Daniel Young, founder of Young and Foodish, decided to host his pop-up social media event ‘Two Sides to Every Story’ as part of London’s Social Media Week.

The purpose of the small gathering (30 people attended) was to discuss the encounter between the big Burger King corporation and Daniel, after he decided to invade Burger King at Waterloo Station with a string of red T-shirted burger fans. The ‘invasion’ was drummed up via Twitter and Facebook, through which Burger King caught wind and decided to get involved, bridging the divide between the big dog and the underdog. Jack Clothier of Cow PR, which represents Burger King, spoke at last night’s event, claiming that he decided to come to Burger King armed with two chefs, who then cooked up a special ‘Atomic Whopper’ burger for Daniel and his clan.

As Daniel and Jack discussed the event in unison last night, what was interesting was the collaboration between them on such a small happening, and it was nice to see corporates like Burger King taking an active interest in social media, and therefore Daniel’s invasion. Jack jokingly touched on his reservation to come down to Burger King that day without pre-warning Daniel. Neither of them knew much about the other, and it was like two strangers meeting with secret agendas, which thankfully for Daniel worked out perfectly.

The first hour of last night’s event was greetings, popcorn and networking, shortly followed by the most delicious burger I’ve ever had, prepared by O’Shea’s of Knightsbridge. The thick slabs of meat were 100% Black Angus Beef, complemented by soft seeded buns and a slice of mouthwatering melted cheese. Cupcakes from Bea's of Bloomsbury were next, followed by speeches from Daniel, Jack, and Dylan Fuller from Local Social Summit.

The evening ended with a complimentary Burger King goodie bag (of course), which I was surprised to find contained a Burger King perfume, containing ‘Flame Grilled’ essence.
To watch the unedited ‘invasion’ of Burger King by Daniel and his foodie followers, click here.