Shhhhh It’s a Library...

The official Online Oxford Dictionary yesterday became a few words richer; one word that made the cut was the term ‘selfie,’and those familiar with social networking need no introduction to such a term. So with the ‘selfie’ now firmly holding a place in the dictionary the trend is clearly here to stay, and as a result can defiantly be used as a successful marketing tool. 

The New York Public Library jumped on this band wagon last week, when it unveiled two photo booths allowing visitors to -

'Capture a moment in their library visit’

Each photo can be tagged with a caption that indicates how the photographed has used the library. 

With the trend of the 'selfie' being so colossal the campaign could prove to be a great success for The New York Public Library, the campaign coincides with the release of new digital content within the library. This fun idea along with the big focus on digital content has the potential to create a buzz and attract younger clients into the library, and shake the cliché that libraries are boring places.

Click here to read more about the campaign on NYPL official website.

  

Three steps to help brands connect digital content with in-store experience

RPM's  Head of Digital Strategy, James Poletti and Senior Shopper Strategist, John Viccars provide a 3-point guide on how to connect digital content with in-store experience.  

Brands are now adept at creating engaging digital content, but often neglect the integration of real world physical marketing such as in-store experience. Fortunately, emerging location-based technologies are helping to join the dots.

No longer a fringe sport, many brands now operate 24/7 digital content strategies, bringing audiences into their world like a media title firing the passions of readers across multiple publishing platforms. Think of the way Waitrose combines utility (recipes, shopping lists, wine matching) and customer publishing with its excellent iPhone app, all alongside magazines, vibrant social media communities and a YouTube (and now TV) channel helmed by celebrity chef ambassadors. Yet, Waitrose’s in-store content experience is a curiously "printed word" affair.

Where our digital and physical worlds align is, of course, mobile. According to L2 ThinkTank, mobile influence – not to be confused with m-commerce – is estimated to influence global sales of $689,000,000,000 by 2016. Plus, shoppers are increasingly using mobile in-store. A Cisco Study shows 8 out of 10 people already shop through "bits and bites". This existing and rapidly growing shopper behaviour is ripe for exploitation by brands. The opportunity is huge.

But there remains a disjuncture between shopper and shop in this behaviour. Hence the widely reported phenomenon of "showrooming", where shoppers jump online to find competitor pricing and recommendations. By treating showrooming as a threat, not an opportunity, retailers risk copying the music industry’s mistake of trying to stem an ultimately uncontrollablebehavioural shift.....

Click here for the full article, published on Marketing online. @rpmltd 

We're In The Biz!

If you haven't been handed one already, here are some of the designs on our new business cards. They're taken from a broad range of our most successful campaigns. Pretty hey? We think so.

Nike Music Shoe

Check out this latest video of Nike Music Shoes. Sheer brilliance.

Stick 'em Up

‘Emirates Environmental Group’, is an NGO dedicated to recycling in the United Arab Emirates. To promote an organized can collection drive they created these unique posters where people could stick their empty soda cans to them. After only 6 days, the posters collected a total of 1458 cans and increased the number of people who joined the Can Collection Drive by 12%.