RPM's Record Year

We've had a fantastic year here at RPM. Our list of achievements has ranged from winning Experiential Agency of the Year to a host of industry awards including a Sport Industry Award for Sky Ride and Diageo's European Innovation Agency of the Year. Check out just what a great year we've had through our coverage on today's C&IT news bulletin. You can read the full story here.

Stripping Back the Branding

We're intrigued by design consultancy Antrepo's latest project, which focuses on stripping familiar consumables down to basic packaging and branding. In their words, "Our latest project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling". The website presents an 'original version' of products ranging from Nutella to Cornflakes to Durex, followed by a 'simple variation' and then a very basic 'more simple variation'.

Help the Homeless

A nutrition value sticker is usually found on food packages. In 2006, advertising agency BBDO placed the sticker on rubbish bins, highlighting that some people have to eat from them. This ambient advertisement was made for helpthehomeless.com

http://www.creativecriminals.com/

Underwater Worlds

Benedetto Bufalino and Benoit Deseille have created little underwater worlds in old phone boxes. Of the project, they say, ‘With the advent of the mobile phone, the booth cabins are unused. We rediscovered this glass box to transform it into an urban aquarium full of coloured fish. This is an invitation to travel and to escape the daily city environment’. What a magical idea and a very calming piece of art to look at.