The official Online Oxford Dictionary yesterday became a few words richer; one word that made the cut was the term ‘selfie,’and those familiar with social networking need no introduction to such a term. So with the ‘selfie’ now firmly holding a place in the dictionary the trend is clearly here to stay, and as a result can defiantly be used as a successful marketing tool.
The New York Public Library jumped on this band
wagon last week, when it unveiled two photo booths allowing visitors to -
'Capture a moment in their library visit’
Each photo can be tagged with a caption that
indicates how the photographed has used the library.
With the trend of the 'selfie' being so colossal the campaign could prove to be a great success for The New York Public Library, the campaign coincides with the release of new digital content within the library. This fun idea along with the big focus on digital content has the potential to create a buzz and attract younger clients into the library, and shake the cliché that libraries are boring places.
Click here to read more about the campaign on NYPL official website.
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