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| Toyota Africa have brought the Toyota RAV4 online site to life on a 1.8km cycling track in Johannesburg. |
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| Fitting it with sensors, custom-built mechanisms, and Wi-Fi. Wooden overhead ‘menu bars’ and different sections which cyclists could select by tapping wooden buttons along the trail as they cycled through. |
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| Different options triggered different changes and information to be displayed, much like navigating a web page, including a Twitter feed option. Near the end, riders were prompted to book their test drives, and a tree stump printed out their test drive booking slip, which also served as their entry to a competition! |
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