Brand Publishing

Now that most brands are finally catching up with digital, establishing their social media pages and launching their blogs, there’s a realisation that these channels need to be populated with content. And not just any content, but that which is compelling enough to cut through the quagmire of syndicated opinion cluttering many an online experience.

Considering most brands are not geared up to be publishers quite yet, it’s worth considering what form this content will take and who will be creating it. Putting an event or experience at the heart of it seems a good place to start, we think! Perhaps there’s a bigger part for brands to play in publishing altogether?

Check out this interesting blog on the future of publishing, which asks a panel of experts how they see the future of the publishing industry after 10 more years of advancing technology...