Brand Guidelines Made Fun

Lipton came to an understanding that providing employees with a thick book of brand guidelines doesn't exactly scream 'brand engagement'. So, to excite and immerse employees further with Lipton, they created a contest, a game app and a full internal activation idea aptly named ‘Lipton Millionaire'. Each employee received a case full of (fake) money representing the one million dollars they could win and a real iPod Touch pre-loaded with the game. The app included tests about the company including branding, history as well as sales technique, and Lipton employees could challenge other Lipton staff from all over the UK.