Starbucks customers in the US can now get more than just a 600 calorie Venti White Chocolate Mocha with Whipped cream, blueberry muffin and The New York Times when they step into their local branch. Uniting with Yahoo and their original WI-FI network, the coffee chain have launched their own Digital Network, which means that as customers nuzzle down into the green cozy armchairs, they are now provided with a whole host of free services such as News, iTunes and the Bookish Reading Club.A link with job sites as well as career blogs and tips are also available. The network will be site specific, and a neighbourhood channel will bring relevant local content via Foursquare, Patch and Zagat. Starbucks's Vice President of Digital Ventures Adam Brotman, discussed Yahoo with Mashable, saying: “They're so strong in the three areas we knew we needed help with -- technology, content and search. They seemed excited by the local and unique nature of the Starbucks Digital Network.”
Not everyone sees this launch as a positive though. Read some of the debates here.
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