This 'Donate a Barcode' ad campaign aims to feed the hungry by using images of food to explain that local food banks need support by way of food donations..The Federation of Food Banks in Belgium is calling for the population to head to their nearest supermarket, purchase food with a Food Bank bar code and a product purchased will be donated to the campaign.
About Food Banks:
Anti-hunger project called “Food Banks” is based on the general principle of gathering place, local aid, bringing the benefit of donors, allowing closeness between the giver and receiver. Today there are 282 Food Banks operating in Europe, which in 2008 distributed 294,500 tones of the 4.5 million people through 27,000 associations.
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