Bird-vertising took off at The Ryder Cup this year as Betfair recruited a flock of eagles and hawks to fly mini banners of support for Team Europe over the Celtic Manor course.
Stills were then taken of the birds in flight, with messages tied to their ankles, such as ‘get in the hole,’ and ‘watch the birdie.’
It's an interesting approach to say the least, although I can imagine the brewing 'birds v billboards' debate ruffling a few feathers!
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