Tuesday 26 October 2010

Diet Coke Boudoir

Coca Cola have teamed up with cult celebrity jewellery designer Johnny Rocket to launch a Diet Coke Crystal Collection which kicked off in a pop-up workshop in Selfridges last week. The wrokshop, called ‘The Diet Coke Crystal Customisation Boudoir’ was supported by a Facebook campaign, using the brand’s "Love it light" page.

The bottles will be on sale in the Selfridges food hall for £1.50 each. Customers also have the option to pay £5 in the pop-up workshop to create their own bespoke bottles.

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