Thursday 28 October 2010

The Pop Up Shop and The Chewing Gum Factory

Although the heading of this blog sounds a little like the title to a modern age marketing fairytale, the above are just two of some of the many unique events soon to be held in London. Events enthusiasts listen carefully!

The first, is a pop-up book making shop created by Blurb, the creative publishing and marketing platform. From the 3-14th of November in the heart of the capital, Blurb will enable anyone to create, publish, share and sell professional quality books ranging from photography and fashion, to blog and fundraising. Blurb customer service professionals will be on hand to demo Blurb bookmaking, and a range of Blurb books will also be on display.

A world away from book making is The Chewing Gum Factory, currently being built by eccentric food architects Bombas & Parr in Whiteleys Shopping Centre. The group specialise in mastering what they call 'spectacular' food experiences through working with cutting edge technology; think Heston Blumenthal meets Salvador Dali if you're stuck for visuals.

Visitors will be invited to choose and combine 200 familar and unusual flavour of gum including Hendricks Gin and Tonic, curry and beer yeast! There's 40,000 possible flavours to tickle the taste buds and the factory is open from midday to 6pm, 25-31 October. Tickets will be availble to purchase on the day Whiteleys Shopping Centre, Bayswater, and are priced at £2.50.

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