Tim Williams from Lumacoustics (the brains behind the interactive graffiti wall seen recently on Dragon's Den) sent me over this case study, in which they teamed up with M&C Saatchi to create an engaging brand experience.Natwest, the client, were looking to engage 11-18 year olds and Lumacoustics were asked to provide an innovative way for them to create their own personalised debit cards and apply for a Natwest account. A customised version of the graffiti wall was installed, upon which students could create their own card design. These were printed internally and given as a take-away for each visitor, along with information about opening a Natwest account.
The image was also uploaded in real-time to the NatWest website where the user could order a real debit card with their own design on it.
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