Wednesday 27 April 2011

Right Royal Branding

It wouldn’t be right without dedicating a blog post to the subject of the season, the 'RW', aka the Royal Wedding. The much talked about event has taken not only London by storm but every brand, as they each plan on launching limited editions and royal wedding specials of a huge variety of products. Whether in the form of a product or experience, the nation is united under Union Jacks and street parties, praying that the sun shines (surely in quintessentially British style there must be at least a drop of rain!).

So far, we have been treated to the Union Jack bread by Hovis, Royal Blend tea by Twinings, the wedding camp on Clapham Common, and the Kate doll. Here's the pick of the 'better' wedding one-offs:

The KK Outlet's crockery, with a side of cynicism: 'Thanks for the free day off.'

The royal wedding sick bag, for the 'throne up' moment.

The royal couple Oyster card - what every Londoner needs.

Post-it's new tagline saying, 'May you stick together forever' with the stickiest sticky notes in town.

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