Horses Help Heroes

Horses Help Heroes is a modest charity appealing for a very worthy cause: to raise £1 million for wounded ex-servicemen and women in order to help them live more active lifestyles. Horses Help Heroes hopes to raise this funding through driving a horse-drawn replica WW1 ambulance 1,000 miles from Land’s End to John O’Groats, travelling non-stop, 24 hours a day.

The charity needs help with publicity and fundraising, so a team of us at RPM are doing all we can to help them out. Our Digital team, headed up by Dave Squires, has assisted them in streamlining and managing their website, Facebook page and other online touch points. The Digital team's aim is to build a Facebook community, optimise existing channels, create a Twitter page and obviously encourage users to make donations.

Our Photography and Film team is also offering a helping hand, covering all of the charity's promotional events, as well as the ten-day journey itself. RPM is helping to source and record all visual content for the charity and use this online to encourage donations and raise awareness.

The team also hopes to capture the ex-servicemen and women in a portraiture series, which can then be used for fundraising collateral; Adam De Silva, our lovely photographer, will be joining the teams on their WW1 ambulance as it travels from John O’Groats to Land's End.