Throughout this week, D&AD are hosting guided tours of the D&AD Awards Judging, taking place at Olympia. Our designer Lucy Heale headed down there on Tuesday night to have a look. Here’s what she saw:"Olympia’s vast, iron structure felt miles long when you looked upon the endless rows of different work from loads of different design companies around London. The entries ranged from product, to art direction, to advertising - all sorts - and it’s the best of its kind. There was really amazing work there, and lots of industry folk attended, mostly consisting of Creative Directors of the top agencies.
The event also helped launch and introduce D&AD’s new White Pencil award, which will be awarded to a creative idea that changes the world for the better. D&AD has united with Peace One Day, the organisation led by filmmaker Jeremy Gilley that looks to establish September 21st as an annual Peace Day.
I love the idea behind the White Pencil - using advertising for good - and a lot of the agency directors said they were going to brief their whole agency about it. They had the International Creative Director at BBH there who was an amazing speaker and tried to encourage more people to get behind the idea."
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