Heineken is showing its digital creativity, launching an interactive mirror in Milan that allows users to create light art with their own body gestures. Celebrating Heineken's new 'light up the night' bottle, the mirror was unveiled at the Salone del Mobile club in the fashionable Italian city. Anyone who stands in front of the mirror can create their own light images using their body, arms, hands and of course the bottle itself. Certain poses trigger predefined shapes, such as the Heineken star that features on the bottle. This is a very cool activation that combines the drink's surroundings with a memorable occasion.
Tuesday 3 May 2011
The Heineken Mirror
Heineken is showing its digital creativity, launching an interactive mirror in Milan that allows users to create light art with their own body gestures. Celebrating Heineken's new 'light up the night' bottle, the mirror was unveiled at the Salone del Mobile club in the fashionable Italian city. Anyone who stands in front of the mirror can create their own light images using their body, arms, hands and of course the bottle itself. Certain poses trigger predefined shapes, such as the Heineken star that features on the bottle. This is a very cool activation that combines the drink's surroundings with a memorable occasion.
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