To promote the only Ford Fiesta in Argentina, Ford gave the most followed Twitterer in the country the one and only new Fiesta that was available, with the conditions that he drive around for five days straight, Tweeting about the experience. Famous TV stars jumped into the car and Tweeted mini interviews while being driven around in the Ford. And after just five days, the campaign had reached over 200,000 people.
Tuesday 11 January 2011
It Helps To Tweet!
To promote the only Ford Fiesta in Argentina, Ford gave the most followed Twitterer in the country the one and only new Fiesta that was available, with the conditions that he drive around for five days straight, Tweeting about the experience. Famous TV stars jumped into the car and Tweeted mini interviews while being driven around in the Ford. And after just five days, the campaign had reached over 200,000 people.
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