While reading Marketing Magazine today, I saw that drinks manufacturer Halewood International is set to launch a limited edition Prince William champagne to celebrate his wedding to Kate Middleton. Good idea? Perhaps. But mostly it got me thinking about the extent to which brands are going to 'cash in' on this happy couple, and let's be honest, if the Olympics are anything to go by, the impact will be huge.Stanley Gibbons, the stamp collecting and memorabilia group, said it expects to hugely benefit from sales of commemorative mugs, vases and stamps, and in fact the royal wedding is expected to hand UK businesses a £620M boost, according to retail research group Verdict.
So, besides the bubbly, I wonder what we'll see next? William and Kate cereal flakes? A royal wedding iPhone app? Faces of Kate and Will on Walkers Crisps packets? Kate Middleton herself appears to be turning into her own brand, whether she likes it or not, and courtiers plan to warn businesses, especially retailers, that using Miss Middleton's full name to promote clothing ranges could put them in violation of copyright laws.
Let's watch this space, but in the meantime, here's some brilliantly-crafted unofficial memorabilia produced by KK Outlet in East London.
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