Adidas Virtual Shopping Wall

Adidas has created the first virtual shopping wall in order to extend their shoe 'stock' in-store. Consumers approach the interactive wall, scroll through the available shoes and click on the model they like. The shoe is then spun at every angle so that the consumer is able to fully see the shoe's shape and design.

The information available next is truly phenomenal. The consumer can flick through the entire marketing story behind the shoe, including a description of all facts about the model (as detailed as how many goals were scored in the World Cup using it) and the entire technology that lies behind the design. They can even see what is being said about the shoe in the world of social media through live Twitter feeds and reviews that all appear on-screen.

If satisfied with their choice, the consumer is then able to order through a portable trackpad, and either pay on credit card or at the till. This is a really fantastic and exciting concept from Adidas, utilising digital technology to give consumers instant access to all the information they could need when purchasing.