Coca Cola's Vending Machine

Coca Cola have been about the business of spreading happiness for a while now (...or simply selling fizzy drinks for the cynics amongst us). However, their latest stunt at a college campus in America has really hit the mark. A purpose built vending machine was placed in the canteen with a man hidden inside it.

When students went to buy their lunchtime refreshments they were also handed some peculiar free items to brighten up their day. The reaction of the students was caught on camera and turned into what has become a very successful viral. The happiness vending machine is a brilliant expression of Coke’s ‘open happiness’ concept, hailed by many as the idea that has breathed life back into the brand.