We’re working with Trident on a digital campaign headed up by the cool and collected George Lamb. The first phase of the project is to recruit the ultimate Trident Globe Trotting Guide who will tour 30 festivals in 30 days. So far we’ve had over 5,000 entries ranging from witty, to ridiculously radical, to-in some cases-downright absurd.
The second phase also drives consumers to the www.tridentgum.co.uk website through on pack promotions- giving them the chance to win some of the best festival experiences in the world.
The success of the Trident campaign so far helps highlight the fact that projects don’t have to be complex or overly elaborate to be successful. It’s best not to confuse your audience and keep things simple. Something that George Lamb clearly can’t quite fathom....
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