2012 is kicking off to a great start. Our Head of Retailer Engagement, Simon Couch, has been featured in this month's 'Bar Magazine' discussing the growing trend towards lower ABV products. Simon argues that consumers are becoming increasingly diet conscious, and as a result, brand owners are under growing pressure to increase their ranges to include products suitable for the health-conscious consumer. You can read his comments via the e-mag here.Our Pop-Up team has also hit the headlines this month. Their hints and tips on creating a temporary retail space around the time of the Olympics have been included in 'Retail Focus' magazine, in which they also discuss why pop-ups should be a key part of a brand's marketing strategy.
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