Wednesday 30 March 2011

RPM Reporter - Rooftop Rainforest at Westfield

We've teamed up with Sky to launch Sky’s Rooftop Rainforest at Westfield, London. The rainforest celebrates the premier of Sky’s Rainforest Week programming, during which the broadcaster will showcase a week of rainforest and conservation programming. I got the guided tour from one of our BCs, where I ended up right on top of the viewing platform, giving me the opportunity to look down upon a massive expanse of rainforest! The Rooftop Rainforest, which houses tropical flora and fauna, has been developed with urban ecologist and wildlife expert Dusty Gedge, in order to raise awareness of both Earth Hour and the importance of the long-term conservation of the world’s natural habitats. Both the campaign and Sky’s Rainforest Week aim to raise public awareness for the issues facing our planet today and how we can help protect it. In addition to the Rooftop Rainforest, a Rainforest Rescue Pod has been built in the North Atrium at Westfield, within which consumers can learn about the rainforest through interactive touch screens and projections. If you're around Westfield, it is definitely worth a look!

1 comment:

  1. How long will the rainforest installation be at Westfield, please?

    ReplyDelete