On March 22, live from London, Coca-Cola and Maroon 5 are bringing fans from around the world together for an unforgettable moment. For one epic session, fans will be invited to inspire the band as they compose an original song from start to finish in just 24 hours. Enabled by innovative interactive projection technology, web users will be given a virtual all-access pass to the studio by visiting www.coca-cola.com/music, where they will be able to interact with the band — send in words, pictures and comments — and lend their creative inspiration to lyrics, riffs and rhythms for the new song. They’ll get to contribute throughout the process and, at the end of 24 hours, will have helped inspire a hot new Maroon 5 track to share with the world.The 24hr Session is part of ‘Coca-Cola Music,’ an innovative new music program from Coca-Cola that will give teens the inside track on the creation of music and the opportunity to view the industry’s leading artists at work. Adam Levine of Maroon 5 comments, “The band all remembers when we were younger and making music in our bedrooms, trying to imitate our heroes. To be part of something global like this that gives an insight into what happens behind closed doors is really exciting. We’re looking forward to being part of the ‘Coca-Cola Music’ 24hr Session and welcoming the world into our creative process.”
Activating the brand’s extensive global fan network, the 24hr Session will be promoted to over 20 million consumers via the Coca-Cola Facebook page. The @CocaCola Twitter account will be used to keep fans informed about what is happening in the studio, invite inspiration as well as post updates and questions from the band. Also helping to spread the word and encourage participation, bloggers from nearly 20 countries will be onsite to keep their followers informed and involved in the process.
Source: popsop.com
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