RPM REPORTER: SPOTS V STRIPES

This weekend I headed off to the Thames Festival to check out Cadburys' activity for their Spots V Stripes campaign. Situated by Potters Field Park, I came acorss the Cadburys Treat Station first, where two brand communicators were sculpting a model of London Bridge out of chocolate. This drew quite a crowd and later I discovered more chocolate sculptures inside, including a London skyline and a dolphin. The Treat Station offered an array of chocolate bars to buy in a small stand, and provided people with a game scorecard and Spots v Stripes stick-on tatoos.

After I was pointed in the direction of the fish-face game, part of the campaign's 'Games Crew' I headed over and stood observing the inflatable structure full of delighted kids, who tried to grab as many floating pieces as they could which were scattered about the interior by blasts of air. Outside the structure stood another brand communicator, who drew attention to the game by explaining the point of the campaign and helped to highlight the 'recruitment' theme to it, as she asked, "Are you a spot or a stripe? Choose your team, play any game you like and log online to register your points".

Spots V Stripes was created by Cadbury to celebrate the fact that they are the Official Treat Provider to the London 2012 Olympic and Paralympic Games. The aim is to help millions of people over the next two years to play thousands of games, getting everyone in the mood for the ultimate event: the London 2012 Olympic Games.

Have a look at their website to find out where the next games will commence.