Get those teeth polished, lips glossed and mouths freshened for Desigual's Kiss Tour party tonight at Potters Field between 6pm- 8.30pm. The London Kiss Party is based on successful Barcelona fashion brand Desigual’s Kiss Parties, which have taken place over the last three years in Barcelona and Madrid. So far over 10,000 people have taken part by sharing a kiss at the events.London participants can collect free tickets from a branch of Desigual on Regent Street or in Westfield, which will then be exchanged for a limited edition t-shirt. The event will see entertainment from Guilty Pleasures and Moshi Moshi Djs while the crowd will be encouraged to celebrate kisses; a universal symbol of love and harmony. These are values the brand wants to help share with consumers through these events.
The London Kiss Party is the second in the tour, following on from a successful event in Paris at the beginning of the month. You can see the photos on the brand's Flickr page. The tour moves onto Berlin in August before finishing off back in Madrid, Spain.
RPM have provided production consultancy along with agency EML.
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