Dog food brand Pedigree have embarked on a campaign to highlight the number of dogs abandoned in the UK every year, and the urgent need to re-home them. ‘Ghost leads’ have been left in location across the country with tags highlighting what happens to the majority of abandoned dogs and directing them to a website where people can find out about adoption and donate to the cause. (pedigreeadoptiondrive.com)
Wednesday 26 May 2010
Pedigree's Ghost Leads
Dog food brand Pedigree have embarked on a campaign to highlight the number of dogs abandoned in the UK every year, and the urgent need to re-home them. ‘Ghost leads’ have been left in location across the country with tags highlighting what happens to the majority of abandoned dogs and directing them to a website where people can find out about adoption and donate to the cause. (pedigreeadoptiondrive.com)
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