I recently saw this at The Natural Organic show at Olympia. Peppersmith is a small new business selling gum, and I like the way they've taken a very basic design and added a cheeky signature mint leaf moustache to it. On the back of the pack are renowned moustached celebrities, both past and present, which turns the packs into great collectables. I've got lots at home.
The package design also encourages consumers to dispose of gum responsibily, by providing little pieces of gum paper with every packet.
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