The athletics themed roadshow experience invites the public to, ‘Back the Team’ this summer and educates the public on British athletics, showcasing the sport as a fun and accessible sport. Aviva GB & NI Team athletes will be making personal appearances and features will include informative discussions led by a leading UK Athletics coach and several digital based elements including a touch-screen athletics quiz, visual content displays on TV screens and an opportunity for shoppers to photograph themselves on a podium in front of an Aviva GB & NI Athletics Team image, to upload and share.
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