May has been a busy month for us RPM'ers, with activations taking place for M&S, Sky Ride and The England and Wales Cricket Board. Here is a summary of all our experiential activity so far.
After a seven year hiatus, we were appointed by major retailer M&S to help deliver their ‘Farming for the Future’ sustainability initiative through activity at major Agricultural Shows this summer. The campaign aims to help educate, engage and inspire show going families and supply partners on M&S’ sustainable farming initiatives, encouraging brand loyalty and driving footfall into stores. The retailer also wants to recognise, reward and inspire existing supply chain farmers and suppliers.
Farming for the Future has been developed by M&S in partnership with M&S producers and processors to help tackle the future challenges of reduced energy availability, rising costs and a growing population through a programme of innovative activity. It is about making real changes today to create a sustainable farming future for tomorrow. The activity kicks off today at the Balmoral Show, and will also feature at The Royal Highland Show, The Great Yorkshire Show and The Royal Welsh Show.
Once again, we are uniting with British Cycling and Sky for the fourth year of Sky Ride. The campaign has a new creative concept called, ‘Everyone’s Invited’, encouraging the public to join the celebration of cycling, with something for everyone. Sky Rides are a series of fun, traffic-free rides staged across the UK; either mass participation cycle rides or friendly local rides with trained guides. Sky’s partnership with British Cycling was recently extended until 2016 and supports all levels of cycling, across all disciplines, and aims to encourage more people to ride.
Already, almost 700,000 more people across the UK are riding regularly (at least once a month or 12 times per year) through the Sky Ride campaign. In 2011, we delivered 17 Sky Ride events across the UK and Ireland with a total participation figure of over 200,000. This year there will be 18 Sky Ride events taking place across the UK giving more people the chance to get out on their bikes.
Finally, it is now our third year delivering enhanced spectator engagements for The England and Wales Cricket Board, to encourage advocacy towards all forms of cricket and broaden the appeal of the game. A TwelfthMan roadshow will be present at all international fixtures and both domestic finals to bring the Official Fan Community of England Cricket to life on a matchday. The roadshow will offer cricket fans unrivalled access to England Cricket with behind-the-scenes exclusives and news from the England camp as well as money-can’t buy prizes and engaging experiences.
At Friends Life t20 matches, we will deliver spectator engagement through a toolkit provided to all county cricket clubs, as well as enhanced activation at the launch match, Quarter Finals and Finals Day. At NatWest International T20 matches we will provide in-ground activations that engage the crowds and get fans behind the England team. The activity launches on 17th May at the 1st Investec Test between England and West Indies at Lord’s Cricket Ground, finishing on the 15th September at the Clydesdale Bank 40 Final.
No comments:
Post a Comment