We've been working with laundry care brand Comfort to launch its new Comfort Brights range through a national roadshow: ‘Comfort Brights and Whites’.
Specifically targeting women, the two-month roadshow aims to promote and introduce ‘Comfort Bright Colours’ and ‘Comfort Bright Whites’ to the public.
Visitors will be offered free ten-minute one-to-one colour advice sessions in partnership with image consultants Colour Me Beautiful, and giveaways include money off coupons and a booklet of styling tips that help remind consumers of their best suiting colour palette.
The roadshow will visit shopping centres across the UK including: Lakeside (2-3 July), Bluewater (9-10 July), Bullring (16-17 July), Brent Cross (23-24 July), Westfield (30-31 July), Meadowhall (6-7 August) and thecentre:mk (20-21 August).
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