Stella's Night Chauffeur

To celebrate the launch of Stella Artois Black, a blond Belgian premium pils that’s matured for longer to produce a richer, fuller-flavoured beer, the brand is taking its own tradition of telling stories one step further with ‘The Night Chauffeur.’ It's an interactive experience that promises to bring cinema to life; lucky ticket holders will be plunged into an intriguing world of film noir femme fatales, secret exchanges and unanswered questions while being driven around the streets of London (and back in time) in a 1960s Citroen DS. Along the way they will be thrust into what feels like the final act of a film, with an intense narrative, tales of love, loss, loyalty and regret.

So how do you get in? Purchase a pint of Stella Artois Black at one of the ten participating venues between now and the 14th, and you’ll be offered an invitation to register your interest. Once the tickets are released you’ll be sent an email asking you to choose a date and venue – but hurry, spaces are limited and on a first come, first served basis, with two available per applicant. Successful entrants will then turn up at their chosen bar (which will be transformed to bring the illusion of being in a sophisticated Nouvelle Vague film to life), where a phone will ring and the barman will call out their name. A chauffeur will pick them up, two at a time, and the nighttime journey begins…

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