Friday 6 August 2010

Dove = Genius

To ensure that Dove samples actually got sampled, Dove sent a handy little kit to select hotel managers encouraging them to leave notes on guests' mirrors with special de-misting markers. The marker uses a de-mister fluid that causes the writing to appear when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.

www.sosticky.com

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