Over to our Junior Designer Lucy Heale..This Johnnie Walker piece of promo aims to educate the viewer on the great blend of flavours in their Black Label edition. The brand have done this by using each square section of this product to describe a different scent by infusing it with each particular smell.
It is interesting to use and doesn’t give everything away at once; starting off as a square which can be unwrapped. You are encouraged to read it and smell it along the way engaging all senses!
I also really respect the production of it; the card is smooth with no signs of how the scent has been placed into it and you also find that you can only smell each section when you hold it very close, so none of them overpowers the other.
This is infact the concept behind it all; a blend of balanced flavours that do not overpower eachother.
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