Blogging vs Newspaper - which Prevails?

Like all media, regional press has had a turbulent time over recent years trying to deal with the falling circulation figures and the demands of an ever-evolving digital landscape. However, recent figures have shown that in light of all this, traffic to Britain's regional and local newspaper sites increased by 23.5% over the past year, according to the audited figures released this week by ABC. When considering the ‘community’ nature of social media and the ever-fragmenting digital landscape, it would make sense that regional publications should retain their position as one of the priority destinations and point of reference for villages and towns across the country. The pressure is now on for these sites to ensure that they stay ahead of local journalists turning their hand to social media, as the blogging community challenges for the role of town crier!