Milka try a little tenderness... chocolate rewards for your affection

Milka recently encouraged the Argentinian public to try a little tenderness to get free chocolate. Its latest campaign involved a vending machine placed a short distance away from a Milka cow statue. As it lacked coin slots, passers-by had to figure out how to obtain the chocolate. By joining hands with one another to form a “chain of tenderness,” sensors on the vending machine and the cow were activated simultaneously, prompting the machine to release bars of chocolate. After each delivery, the cow statue moved further away from the machine, so that more hands were needed to connect the sensors.

MINI Roller Coaster

For the adrenaline junkies among us the mere thought of a roller coaster induces a feeling of excitement and delight. With a new video advert that is expected to go viral, MINI Canada are hoping to get your heart racing. Production company Asymetric, transformed three MINI cooper 5 models into MINI Roller Coasters, by removing the rear seats and roof, then adding custom built roller coaster frames as well as carts, speakers and wind blowers, to create the optimum visual experience.

The cars were driven around the streets of Toronto where actors screamed as if travelling at gut turning speeds, when in reality they were cruising slowly along the urban streets of Toronto.

 

This video is MINI’s newest execution as part of the brands ‘Not Normal’ platform that started back in May. The campaign accentuates MINI’s uniqueness in comparison with other motor brands opting to highlight excitement over comfort and style or reliability. Not that MINI compromises any of those factors; it just heroes USP's that are not traditionally a focus for motoring brands. MINI is known not only for the classically British cars that they produce but the effortlessly cool brand identity that they have created.   This campaign manages to bring to life their brand and derive attention and emotion from both loyal and new customers.

 

Their video content captures the disruptive and effective nature of the campaign –stopping passers-byin their tracks, encouraging them to capture their own #MININOTNORMAL moment and share it with their social networks, subsequently increasing the reach of the campaign in an organic, credible manor.

 

Dave Douglas Partner/ECD at Anomaly was right when he said 'The stunt was truly unconventional and not the normal way to communicate the brand core of excitement'

 

We certainly get a taste of what it’s like to be Not Normal from this campaign and in the words of MINI who wants to be average anyway?

 

 

Read more about the '#MININOTNORMAL' campaign here


 

Shhhhh It’s a Library...

The official Online Oxford Dictionary yesterday became a few words richer; one word that made the cut was the term ‘selfie,’and those familiar with social networking need no introduction to such a term. So with the ‘selfie’ now firmly holding a place in the dictionary the trend is clearly here to stay, and as a result can defiantly be used as a successful marketing tool. 

The New York Public Library jumped on this band wagon last week, when it unveiled two photo booths allowing visitors to -

'Capture a moment in their library visit’

Each photo can be tagged with a caption that indicates how the photographed has used the library. 

With the trend of the 'selfie' being so colossal the campaign could prove to be a great success for The New York Public Library, the campaign coincides with the release of new digital content within the library. This fun idea along with the big focus on digital content has the potential to create a buzz and attract younger clients into the library, and shake the cliché that libraries are boring places.

Click here to read more about the campaign on NYPL official website.

  

Pedigree's Ghost Leads

Dog food brand Pedigree have embarked on a campaign to highlight the number of dogs abandoned in the UK every year, and the urgent need to re-home them. ‘Ghost leads’ have been left in location across the country with tags highlighting what happens to the majority of abandoned dogs and directing them to a website where people can find out about adoption and donate to the cause. (pedigreeadoptiondrive.com)

The Real Food Festival

This weekend sees the 3rd year of The Real Food Festival at Earl’s Court; an engaging experiential food fest with all the trimmings. The Real Food Festival is exactly what it says on the packet. By highlighting 400 local producers from around the country, all done in the fashion of a farmers market, we're taken back to the roots of traditional, 'real' English food. Just to give you a little taster, there's sheep-shearing, milking demos and butter-making classes. What better place to try British produce at its finest...

Dom Robertson On This Year's Festival Fever

With so many festivals on the horizon this summer, brands are somewhat spoilt for choice and, arguably, there’s no better arena to home in on the target consumer. The sheer number of those Secret Gardens, Bestivals, Glastonbury’s, Glades, Global Gatherings, Love-Boxes and Big Chills are bound to provide a challenge for brands and send any Marketing Manager into a spin.

Not only is there clearly more competition from brands, but questions like which festival to
choose, how to create cut-through and how to engage consumers in an already engaging environment are certainly at the forefront of any initial concerns.

One thing I would say is that it’s important to not get carried away with the latest trends and lose sight of your marketing objectives. It’s imperative that marketer’s campaigns have tangible, long lasting results and brands must be very aware of who they are looking to engage, making sure that once they achieve this, a real connection is established that lasts long after the stages are packed away.

RPM Press Coverage

We've had great coverage in Event and Marketing Mag for the Cancer Research, Cancer Awareness Roadshow kicking off in April, as well as our Lucozade 'One Shot Challenge' speeding around universities as we speak...

Oh it feels good to be famous.

Photo Of The Day-Fancy A Fry-Up?

Artist David Sykes has cleverly transformed these balloons into a fry-up. He clearly has a very original style and creative flare. He did miss the Ketchup though....

Nike Music Shoe

Check out this latest video of Nike Music Shoes. Sheer brilliance.

The Lamp Lounge

We're slowly falling in love with this light installation. It was created in Italy to launch the Citroën DS3 Design Driver and bears the signature of the architect Fabio Rotella. His aim was to create an “Open Air Living Room” where a six-metre-high lampshade covers and illuminates a lounge area.

Trident Perpetual Festival Winner

We’re proud to announce the winner of our Trident Perpetual Festival is KATIE P. KATIE P is one of the UK's brightest and spirited young journalists with a spark that really comes to life in front of the camera. She has taken her passion for music and worked hard for the last five years; talking about it on radio and world wide interweb platforms plus writing about it in some of the best selling magazines.

She started at St Martins studying art before charming her way into coveted jobs at Metal Hammer, Kerrang! and guest spots on Radio 1 and XFM. Her rock credentials do not stop her being an avid fan of all music and her performances at The Assessment Centre displayed her affection for the likes of both Cher and Whitney Houston.

She has a great reputation as a live DJ with appearances at festivals, skate jams, warehouse parties, gigs and showcases. When she's not watching, listening to, thinking about or planning to watch, listen to or think about music she can be found surfing or dancing to music!

Check out the Trident website for more details on Katie's success!

What's In Our Creative Lunch?

Over to our Junior Designer Lucy Heale..

This Johnnie Walker piece of promo aims to educate the viewer on the great blend of flavours in their Black Label edition. The brand have done this by using each square section of this product to describe a different scent by infusing it with each particular smell.

It is interesting to use and doesn’t give everything away at once; starting off as a square which can be unwrapped. You are encouraged to read it and smell it along the way engaging all senses!

I also really respect the production of it; the card is smooth with no signs of how the scent has been placed into it and you also find that you can only smell each section when you hold it very close, so none of them overpowers the other.

This is infact the concept behind it all; a blend of balanced flavours that do not overpower eachother.