From Sketch to Store - When illustration meets photography

French Connection UK commissioned famous fashion photographer Rankin to capture its Autumn/Winter 2013 collection for the brand's first black and white campaign, "From Sketch to Store." The photographer's in-house creative content agency, The Full Service, conceived the edgy-yet-playful video and shoot that will run online and in print until December. The pictures show male and female models whose nude forms were sketched over with designs -- including shoes and accessories -- by illustrator Jo Bird. The final photos are of them sporting the collection's finished looks. The merging of photography with the clever illustrations make a simplistic yet impactful campaign.

Photo Shoot

Our photographic department like the style of this Jared Nickerson photo shoot done for Computer Arts Magazine.

What's In Our Creative Lunch?

A photographer called Oli Kellett sent these photographs to the studio. They stand out so well and ooze professionalism and creativity. Their lovely, quirky quality as well as great styling, lighting, and colour make them work well as a set or alone. And their handy size (A5) encourages you to stick them up on your wall.

-Lucy Heale & Sophie Peters-