To show just how sticky the new Super Sticky Post-It note really is, Publicis wrote the recipient's address onto the Post-It note instead of onto the envelope. Risky tactic, but shows a great confidence in the product as well as impressive creative delivery.
Showing posts with label Direct Marketing. Show all posts
Showing posts with label Direct Marketing. Show all posts
Thursday, 17 June 2010
Clever Piece of DM
To show just how sticky the new Super Sticky Post-It note really is, Publicis wrote the recipient's address onto the Post-It note instead of onto the envelope. Risky tactic, but shows a great confidence in the product as well as impressive creative delivery.
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