Greenpeace's New BP Logo

Greenpeace have asked creatives to adjust the BP logo in order to reflect the more sinister side of its activities, including sourcing oil from tar sands, deepwater drilling and the company's perceived inactivity and irresponsibility in the wake of the latest oil spill crisis off the Gulf of Mexico.

Having looked on Greenpeace's website, I can see this has been extremely popular with a huge variety of over 700 entries. There have been so many in fact, that Greenpeace have created a Flickr site to display this 'creative rage'. It's definitely worth a look.

The logos have been used by a number of websites and blogs, and The Guardian has managed to source a rather funny film off the back of the campaign that is actually more amusing than it is effective; but it still makes the point. The clip documents people being interviewed about what they think makes a good oil company, whilst they get slowly more and more engulfed by oil until a whole tub of oil is poured over a man’s head.

......ok so the best part of the clip is the very end, when the BP logo melts into a sea of brown with the line ‘Green Is The New Brown’.

All this creative fervour is a brilliant way to raise awareness of this initiative- long may it continue.