Experiential Marketing Is On The Rise!

Well what d'you know, Experiential Marketing is on the rise! From our clients and potential new ones we've spoken to, there's been a high demand for the need to engage consumers with an emotional, long-lasting connection. Happy to help!

The World's Largest Beach Towel

Tropical Beer created the world's largest beach towel to promote the 'sharing' of a beer experience in The Canary Islands. The towel set a world record and users were able to use social media to register their place on it via a grid system. At first this idea seemed rather laughable, but the press reach was absolutely massive and it generated some great PR- so hands up to them!

Smart City Dressing In Today's Metro!

Our City Dressing Specialists, Smart City Dressing, have been working on a project in Redcar, Teeside, to revamp the area with the intention of bringing in business. The project includes the development of a virtual restaurant, cafe, furniture shop and boutique.

Smart City Dressing's core products include retail window dressing and shop front graphics, interactive light projections, lamp post banners, city centre flagpoles, outdoor freestanding banner systems, city gateways, light installations, building dressing and projection.

RPM REPORTER: GHOST STORIES

At RPM, we love a good experience; and what better than a experience so profound, it promises to set your whole body into a constant tremble, forcing your lungs to secrete the loudest, most spine tingling scream.

Oh, and all for at least 80 minutes?

This was not a brand experience (albeit it would have made a great one), more the promise of terrifying play 'Ghost Stories' at The Lyric Theatre, directed by The League Of Gentleman's master of the macabre Jeremy Dyson.

The Marketing behind this play is fantastic. I was genuinely scared simply by entering the website. 'Are you brave enough to enter?' it asks, and I hesitantly clicked to continue. In true blare-witch style, none of the play's content was revealed. Instead of the usual plot summary and cast synopsis, I was faced with eerie music and a film clip of the audience's reaction which I couldn't stop myself playing over and over again. Boy did that have an effect.

The actual play didn't fail to live up to the hype. Before the show had even started, the theatre lights were flickering dimly and people couldn't stop gossiping about their own ghost stories. Even women in the toilet queue were telling ghostly tales and I couldn't help but wonder if this was yet another clever Marketing ploy.

Throughout the play, smells of bleach and dry ice were pumped throughout the theatre adding to the chilly atmosphere and loud, unnerving sounds were also played in between scenes. I know you want me to, but I won't reveal anything about the actual play. The cast in fact request that you don't tell the secrets of Ghost Stories. All I will say, is that this is a theatrical experience like no other, and if you like being scared, it's a must see.

Johnson & Johnson

Westifeld never fails to keep us entertained, and I'm not talking about the shopping! One member of our RPM team walked past to see these three human beauties posed on a billboard to advertise Johnson & Johnson moisturizer.

SKY 3D at The Ryder Cup

Despite the rain pouring down at this weekend's Ryder Cup, our polished Sky 3D Prism stood tall, drawing queues of intrigued consumers. All who entered inside were treated to the high-tech world of Sky 3D. The Prism continues to tour around the UK.

Donate A Barcode

This 'Donate a Barcode' ad campaign aims to feed the hungry by using images of food to explain that local food banks need support by way of food donations..

The Federation of Food Banks in Belgium is calling for the population to head to their nearest supermarket, purchase food with a Food Bank bar code and a product purchased will be donated to the campaign.

About Food Banks:

Anti-hunger project called “Food Banks” is based on the general principle of gathering place, local aid, bringing the benefit of donors, allowing closeness between the giver and receiver. Today there are 282 Food Banks operating in Europe, which in 2008 distributed 294,500 tones of the 4.5 million people through 27,000 associations.