Hugh Interviewed On LBC Radio

Hugh Robertson was interviewed on The James Whale Show on LCB. The topic discussed was celebrity endorsement and Hugh delves into how brands can use this tactically as well as discussing the importance of choosing the right celeb for the right brand. Click and listen!

The Real Food Festival

This weekend sees the 3rd year of The Real Food Festival at Earl’s Court; an engaging experiential food fest with all the trimmings. The Real Food Festival is exactly what it says on the packet. By highlighting 400 local producers from around the country, all done in the fashion of a farmers market, we're taken back to the roots of traditional, 'real' English food. Just to give you a little taster, there's sheep-shearing, milking demos and butter-making classes. What better place to try British produce at its finest...

WE’RE ACTIVELY RECRUITING!

2010 has certainly been our busiest year to date. With significant new client wins, we’re growing day by day and are still looking to find some experienced marketers to join our Production, Creative, Planning and Account Teams on short term contracts. So, think you’ve got what it takes to work for one of the UK’s top experiential marketing agencies? Send us your CV today at joinin@rpmltd.com and you could be called in for interview by next week.

Alex Fatho-Bland- RPM'S Foodie...

I recently saw this at The Natural Organic show at Olympia. Peppersmith is a small new business selling gum, and I like the way they've taken a very basic design and added a cheeky signature mint leaf moustache to it. On the back of the pack are renowned moustached celebrities, both past and present, which turns the packs into great collectables. I've got lots at home.

The package design also encourages consumers to dispose of gum responsibily, by providing little pieces of gum paper with every packet.

Art Attack

This video shows the colourful chaos of a guerilla public art project in which art students on bikes dumped multicoloured paint onto the roads of Berlin's busy Rosenthaler Platz. As cars became the paintburshes and the road the canvas, colourful lines were created as drivers drove over the splashes of paint.

We're In The Biz!

If you haven't been handed one already, here are some of the designs on our new business cards. They're taken from a broad range of our most successful campaigns. Pretty hey? We think so.

Dom Robertson On This Year's Festival Fever

With so many festivals on the horizon this summer, brands are somewhat spoilt for choice and, arguably, there’s no better arena to home in on the target consumer. The sheer number of those Secret Gardens, Bestivals, Glastonbury’s, Glades, Global Gatherings, Love-Boxes and Big Chills are bound to provide a challenge for brands and send any Marketing Manager into a spin.

Not only is there clearly more competition from brands, but questions like which festival to
choose, how to create cut-through and how to engage consumers in an already engaging environment are certainly at the forefront of any initial concerns.

One thing I would say is that it’s important to not get carried away with the latest trends and lose sight of your marketing objectives. It’s imperative that marketer’s campaigns have tangible, long lasting results and brands must be very aware of who they are looking to engage, making sure that once they achieve this, a real connection is established that lasts long after the stages are packed away.