Song Birds

The “Naturschutzbund Deutschland” or NABU is a German non-profit organization that helps protect the environment. Every year, millions of songbirds die in bird capture nets and here is a brilliantly witty and creative way to demonstrate this.

Lucy Heale Explores Clerkenwell's Design Week

Clerkenwell Design Week launched this year, so I headed down on Tuesday night to take a look. The busy streets were full of people and interesting design showrooms, exhibitions and events; all opened up to the public to browse and collect samples. I enjoyed an evening of music in the Farmiloe Building in a great Dickensian old warehouse just off St John’s Street where the event is based. In fact a Mika-esque band performed above the crowd over the building's rafters there.

Inside, there was a pop-up design shop from the Barbican, displays and installations from an array of international interior design and architecture suppliers including my friend Lina Meier who was exhibiting a range of her new lighting.

What a great vibe it was- similar to the Milan Furniture Festival- and it’s on for just one more night tonight. I really recommend it!

Lucy Heale- Creative

Pedigree's Ghost Leads

Dog food brand Pedigree have embarked on a campaign to highlight the number of dogs abandoned in the UK every year, and the urgent need to re-home them. ‘Ghost leads’ have been left in location across the country with tags highlighting what happens to the majority of abandoned dogs and directing them to a website where people can find out about adoption and donate to the cause. (pedigreeadoptiondrive.com)

Marketing Week Press

We've got some good coverage this morning announcing our England Cricket Board experiential activity, to be carried out this summer. We've been tasked with developing fully interactive, engaging cricketing events, in order to enhance spectator experience and broaden the appeal of the sport.

McDonald's Adult Playground

McDonalds wanted adults to enjoy their very own McDonalds experience just as much kids. So, they built an adult playground in the middle of Sydney's city district. Who said adults can't have playtime?

First Step Toward Peace?

Many people in the world seem to be at war with each other. We see families split through disagreements, gang warfare on the streets, politicians arguing, whole civilisations and religions constantly battling. This device aims to help those who are at odds with each other make a first move toward reconciliation.

A traditional handshake can sometimes be just too big a step for those entrenched in their dislike of the other. No matter how important it is for two people to reconcile their differences they simply can’t get over their pride and lower themselves to the symbolism of a handshake with the other party.

-www.todayandtomorrow.com-

Chupa Chups Advert

This is an advert for Chupa Chups to show that their lollies do not contain any sugar. Very simple but ever so charming.

What's In Our Creative Lunch?

A photographer called Oli Kellett sent these photographs to the studio. They stand out so well and ooze professionalism and creativity. Their lovely, quirky quality as well as great styling, lighting, and colour make them work well as a set or alone. And their handy size (A5) encourages you to stick them up on your wall.

-Lucy Heale & Sophie Peters-

Want To Get Noticed?

Another effective idea from a freelancer. This copy-writer sent in a pack of fridge magnet words to our Creative Director. The quirky way that freelancers advertise themselves is definitely a hit within the studio and a good way to make people remember you!

-Sophie Peters-

What's In Our Creative Lunch?

An RPM employee was sent this Corporate Events Brochure pack from the Science Museum, and we loved it! The words ‘corporate events brochure’ don't exactly scream creativity, but this pack is a delight to look through and really delivers its purpose; from flicking through you definitely become interested in what the Science Museum has to offer.

It is divided into 10 A5 cards and each one focuses on a different space within the museum. It also comes with a playful and interactive activity, for example, The Imax card has 3D glasses and a 3D picture to look at and The Energy Hall card has a built in static powered light bulb that you can activate by holding two of the wires and shuffling your feet on a carpet!

The whole pack is aesthetically pleasing and an inspiring design that we're sure many companies would love to emulate.

Sophie Peters & Lucy Heale - RPM Creatives.

The Rain Umberella

This ingenious product is designed by South Korea based designer Dong Min Park. Each drum umberella creates a different sound, lightning up our dreary days with playful percussion. In this case, every rain cloud really does have a silver lining...we want one!

The RPM Nabs Team Stand Strong

Here's a sneak peek at our rugby team, who successfully made it to the finals in yesterday's NABS match. Unfortunately all footage of the karaoke to follow have been forbidden.

Our Citroen Win Is Event's Top Story Today

Nice place to be on a Monday morning...To see the full article, click here.

Hugh Interviewed On LBC Radio

Hugh Robertson was interviewed on The James Whale Show on LCB. The topic discussed was celebrity endorsement and Hugh delves into how brands can use this tactically as well as discussing the importance of choosing the right celeb for the right brand. Click and listen!

The Real Food Festival

This weekend sees the 3rd year of The Real Food Festival at Earl’s Court; an engaging experiential food fest with all the trimmings. The Real Food Festival is exactly what it says on the packet. By highlighting 400 local producers from around the country, all done in the fashion of a farmers market, we're taken back to the roots of traditional, 'real' English food. Just to give you a little taster, there's sheep-shearing, milking demos and butter-making classes. What better place to try British produce at its finest...

WE’RE ACTIVELY RECRUITING!

2010 has certainly been our busiest year to date. With significant new client wins, we’re growing day by day and are still looking to find some experienced marketers to join our Production, Creative, Planning and Account Teams on short term contracts. So, think you’ve got what it takes to work for one of the UK’s top experiential marketing agencies? Send us your CV today at joinin@rpmltd.com and you could be called in for interview by next week.

Alex Fatho-Bland- RPM'S Foodie...

I recently saw this at The Natural Organic show at Olympia. Peppersmith is a small new business selling gum, and I like the way they've taken a very basic design and added a cheeky signature mint leaf moustache to it. On the back of the pack are renowned moustached celebrities, both past and present, which turns the packs into great collectables. I've got lots at home.

The package design also encourages consumers to dispose of gum responsibily, by providing little pieces of gum paper with every packet.

Art Attack

This video shows the colourful chaos of a guerilla public art project in which art students on bikes dumped multicoloured paint onto the roads of Berlin's busy Rosenthaler Platz. As cars became the paintburshes and the road the canvas, colourful lines were created as drivers drove over the splashes of paint.

We're In The Biz!

If you haven't been handed one already, here are some of the designs on our new business cards. They're taken from a broad range of our most successful campaigns. Pretty hey? We think so.

Dom Robertson On This Year's Festival Fever

With so many festivals on the horizon this summer, brands are somewhat spoilt for choice and, arguably, there’s no better arena to home in on the target consumer. The sheer number of those Secret Gardens, Bestivals, Glastonbury’s, Glades, Global Gatherings, Love-Boxes and Big Chills are bound to provide a challenge for brands and send any Marketing Manager into a spin.

Not only is there clearly more competition from brands, but questions like which festival to
choose, how to create cut-through and how to engage consumers in an already engaging environment are certainly at the forefront of any initial concerns.

One thing I would say is that it’s important to not get carried away with the latest trends and lose sight of your marketing objectives. It’s imperative that marketer’s campaigns have tangible, long lasting results and brands must be very aware of who they are looking to engage, making sure that once they achieve this, a real connection is established that lasts long after the stages are packed away.