Tuesday, 3 December 2013
So, what do you do? I work in marketing....
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By Sophia Thomas, Account Manager When I tell people I work at marketing agency the common belief is that I spend my day scheming about ...
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Are you set up to deliver reactive brand experience?
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By Nadia Mkinsi, Planning Executive, RPM This month saw the release of the latest instalment of Honda’s Start Something Special campaign...
Tuesday, 22 October 2013
iOS7′s iBeacons: turning content strategy into retail transactions
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By James Poletti, Head of Digital Strategy and John Viccars, Senior Shopper Strategist Apple might just have quietly shaken up our ex...
Thursday, 26 September 2013
Is real world ‘sociability’ the key to social media success?
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In a week when the brilliant That Is Not An Insight Tumblr reigned supreme for most of us, RPM’s James Poletti attempted to swerve buzzwor...
Monday, 16 September 2013
Milka try a little tenderness... chocolate rewards for your affection
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Milka recently encouraged the Argentinian public to try a little tenderness to get free chocolate. Its latest campaign involved a vending m...
Wednesday, 11 September 2013
‘Smell-vertising’ or as it’s formally known sensory-marketing
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We’re all familiar with the good old fashioned scratch and sniff concept and it’s a well-known fact that smell sells. From local stores tha...
Tuesday, 3 September 2013
MINI Roller Coaster
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For the adrenaline junkies among us the mere thought of a roller coaster induces a feeling of excitement and delight. With a new video adver...
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