Lynx Ambush Campaign

Lynx has come up with this nice ambush campaign, following on from its ATL Angels advertising. In the middle of Victoria Station, the brand placed a large square on the floor that asks people to look above to a large screen. At the same time, a 3D virtual angel falls from the sky, which the crowds can 'interact' with. The initiative invited lots of attention from passersby, as you'll see in this clip, and it was a great way to engage with the brand.