Wednesday 31 July 2013

Hyundai Undead


Following last year's Hyundai Undead marketing campaign for the 2013 Elantra Coupe, the car brand has teamed up with "The Walking Dead" and its creator Robert Kirkman yet again. This time, they’ve launched The Walking Dead Chop Shop, an iPhone, iPad and soon-to-be Android app inspired by the show and comic book series that lets fan design their own survival machines. See this campaign in action on You Tube

Monday 29 July 2013

From Sketch to Store - When illustration meets photography

French Connection UK commissioned famous fashion photographer Rankin to capture its Autumn/Winter 2013 collection for the brand's first black and white campaign, "From Sketch to Store." The photographer's in-house creative content agency, The Full Service, conceived the edgy-yet-playful video and shoot that will run online and in print until December. The pictures show male and female models whose nude forms were sketched over with designs -- including shoes and accessories -- by illustrator Jo Bird. The final photos are of them sporting the collection's finished looks. The merging of photography with the clever illustrations make a simplistic yet impactful campaign.