Hotels can always be counted on for luxury body-loving amenities and mini bottles of fizz, but what about taking care of your mind? We love the new collaboration between Morgans Hotels and The School of Life: a ‘Minibar for the Mind’, including Conversation Starter cards, Collected Thoughts columns by the school’s expert faculty, Reading Prescriptions, and a Dreams & Fears Notebook, all for £35. You can pick one up from the vending machine at St. Martin's Lane.
This year, our Creative department launched 'Daily Creative', a blog that captures the innovative and inventive thinking of our studio. Every day, one of RPM's creatives uploads a project, image, drawing or animation that they have made or discovered, with the aim to share creative ideas among likeminded people. Check out the latest blog post by Sophie who suggests carrying around a typeface for a day and placing it in different environments to see which suits it best. Looks like the 'M' likes the armchair...
Grainedit is one of my favorite blogs. It spans graphic design, typography, three-dimensional design and magazine spreads, highlighting the latest up-and-coming artistic talents. The blog is based in California and focuses on classic design work from the 1950s-1970s including interviews, articles, designers’ libraries as well as examples of rare design annuals, type specimens, ephemera, posters and vintage kids' books.
Want to see a cool, original website? BookshelfPorn is a photo blog, providing truly original content. As you can probably tell from the URL (or perhaps not), the site delves into some of the world's best bookshelves, including the timeworn, modern and truly absurd. Admittedly, I'm a true fan (as any other self-confessed English geek would be), but I'm pretty sure even book 'haters' will adore this site. Having browsed a few of the photos, some particular favorites stand out, including the meticulously colour-coordinated shelf (above) and an image of an aged bookstore in Santa Barbara (also above). Definitely worth a look.
Here is an example of how false rumours can spread via social media, and quick. Lesson learned? Read others' tweets thoroughly and don't re-tweet until you're sure of what's being posted! A tweeter from ASOS once wrote, "Street style shooting in Oxford Circus for ASOS and Diet Coke. Let me know if you're around." Although to most this clearly referred to a photo shoot, some weren't quite so sharp, and panic spread. Soon, Tweetville was full of maddened tweeters, warning others about a shooting on Oxford Street. Even BBC News posted, "Is there a shooting at Oxford Circus right now, that's what I'm hearing?".
While reading Marketing Magazine today, I saw that drinks manufacturer Halewood International is set to launch a limited edition Prince William champagne to celebrate his wedding to Kate Middleton. Good idea? Perhaps. But mostly it got me thinking about the extent to which brands are going to 'cash in' on this happy couple, and let's be honest, if the Olympics are anything to go by, the impact will be huge.
Our Accountant Chris Hughes decided to set himself a huge personal achievement by climbing Mount Kilimanjaro last week. The physically and mentally challenging climb that leads travellers up and along the Rongai Route took him a total of seven days, including one day's acclimatisation at 3700ft.Adidas has created the first virtual shopping wall in order to extend their shoe 'stock' in-store. Consumers approach the interactive wall, scroll through the available shoes and click on the model they like. The shoe is then spun at every angle so that the consumer is able to fully see the shoe's shape and design.
The information available next is truly phenomenal. The consumer can flick through the entire marketing story behind the shoe, including a description of all facts about the model (as detailed as how many goals were scored in the World Cup using it) and the entire technology that lies behind the design. They can even see what is being said about the shoe in the world of social media through live Twitter feeds and reviews that all appear on-screen.
If satisfied with their choice, the consumer is then able to order through a portable trackpad, and either pay on credit card or at the till. This is a really fantastic and exciting concept from Adidas, utilising digital technology to give consumers instant access to all the information they could need when purchasing.
To launch National Geographic’s year-long look at population growth, the channel created a brilliantly-crafted and really interesting video that focuses on the impact and consequences of a population of seven billion.
The video delivers factual content in an engaging way, addressing death, birth, space and landscape through facts, animated images and photography.
Feltrinelli, an Italian publisher, has devised the catchy slogan, “Reading means resisting”, which this beautiful and clever illustration visualises just perfectly.
HUSH, a New York City-based creative team, was approached by Hearst Media to do a massive installation project for the Classic Car Show in Pebble Beach, California, for Infiniti. Hearst wanted HUSH to create a space that was technology-focused interactive media in order to promote Infiniti’s command of new technology and forward-thinking. The installation became one of the most talked about parts of the entire show, and the larger than life display is dynamic and interactive in design, which kept people coming back for more.
Placed inside a giant snow globe, the new Mini Countryman was on display in New York in December. With the line, ‘Shake Things Up’, the car was placed outside the Macy’s store to promote the launch of Mini in the USA.
To promote the only Ford Fiesta in Argentina, Ford gave the most followed Twitterer in the country the one and only new Fiesta that was available, with the conditions that he drive around for five days straight, Tweeting about the experience. Famous TV stars jumped into the car and Tweeted mini interviews while being driven around in the Ford. And after just five days, the campaign had reached over 200,000 people.
Inspired by the Butterflies Oasis based in Palestro Street in Milan, this light butterflies installation by Chiara Lampugnani is a homage to nature through what the artist describes as 'the splendour and magic of light'. The light project aims to bring the bustling, busy and fast-paced city of Milan to a standstill, helping people think about the simple, beautiful things in life. The project forms part of the Milan International LED Light Festival. Check out this site to see the rest of the creative designs. The Light Festival continues until January 10th.
Happy Birthday to us, Happy Birthday to us, Happy Birthday RPM, Happy Birthday To US!....
Bacardi brings its well-known bat logo to life through this beautifully-crafted ad, which uses the dramatic splash of rum to launch the bat out of the glass.
